Sustainability in Global Context Research Paper

Sustainability in Global Context - explore Paper ExampleMarketing refers to a management role concerned with the determination and satisfaction of the guest demands. Any company must have an good marting discussion section in order to all maintain or increase its market shares. By either increasing or maintaining an appropriate market share, the company maintains its profitability thus sustains its continued operations. Profitability and longevity of the parentage are two profound features of a business that must influence the operational decisions that managers make. Sustainability in business refers to the ability of a business to maintain operations over a period. By maintaining operations, the business must maintain a particularised level of profitability in order to sustain its operations within the period (Kotler & Fox, 2002). In devising operational decisions, managers must therefore consider the strengths and weaknesses of the business. VESTAS, a wind turbine manufa cturer seeks to last for more than 50 years a time within which the company seeks to maintain an appropriate level of profitability in order to afford its operational studyments. VESTAS is a new company but seeks to last for more than the abutting fifty years. The company requires radical yet harmonized production. The production process must tally with the recommendations from the trade department. This implies that the marketing department is among the near unfathomed management departments in the organizations. The department should carry out effective market lookes and ensure that every of its decision originates from the prevailing market features. As a manager, the first and the most appropriate action to take is to develop an effective marketing department in the company. This will require the allocation of sufficient financial resources and the employment of the best brains in the industry. The marketing department determines the profitability of the company. The depa rtment controls all the operations of the company and influences the relationship between the company and its specific market. An effective marketing department will therefore sustain the profitability objective of the company thus fostering both the crop and longevity for the next fifty years. An efficient marketing department will determine the most comprise effective means of productions in the company. The department remains proactive and carries out effective market research in order to determine a sustainable production process. The marketing department is a fundamental aspect of the management that if handled effectively will safeguard the