Television Essay Example | Topics and Well Written Essays - 1750 words

Television - Essay ExampleITV is an umbrella phrase that covers the crossway of digital media with television technologies. The phrases enhanced television (eTV) and inter industrious television (iTV) are employed interchangeably. This paper get out use the phrase interactive television, or iTV. Notwithstanding the technological advancement witnessed in bandwidth capabilities and the growing approachability of digital technologies, progress towards extensive acceptance of iTV programming in many countries remains slow (Bolter & Grusin, 2006). agree to ODriscoll, (2008), television is gradually shifting from a passive, broadcast, entertainment, linear viewing experience. It is growing towards becoming a demand driven, infotainment, non- linear, participatory, advertising focused, broadband, two-way communication platform. Television viewing audience are becoming familiarized with the active (lean forward) model of viewing as an alternative to the conventional passive (lean back) m odel. The viewers are also exploitation the practice of processing added information simultaneously through the use of mobile devices or computers while they ingest television. Television viewers are beginning to achieve as well as demand increase control over television viewing experiences. Figure 1 presents an overview of the shifting models as television viewers move from conventional to interactive television.According to Swann, (2009), enthusiasm in the industry has expanded and diminished with distributively market test and scientific advancement in the last decade. The Census Bureau in the U.S remark in 2001, that 98.2% of all households in the U.S had at least one television set. The bureau also say that the average number of television sets per household as 2.4. The A.C. Nielsen Company noted that average Americans watch near four hours of television per day. In 2004, the projections revealed that average adults would watch an approximate seventy days or 1,669 hours o f television.