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Case solution EssaySolution base from make do to can doMeeting SUBWAYs expectations meant IPC compulsory topnotch precaution of key issuesCard programs A newly implement Gift card program and management of an existing loyalty card program brought high customer demand for IPC to handle cardissues and placed a serious burden on them to respondefficiently.Customer service Efforts to address issues were beingduplicated and the process was managed manually. Therewas no real control of customer service, so issues werefalling through the cracks. Centralization IPC needed a system to centralize customerissues and eliminate redundancies. IPC had no way to knowor track if sextuple resources were working independently to resolve the comparable customer issue.With a holiday season quickly approaching, IPC expectedhigher volume demands, which meant they more supportresources. They unconquerable the timing was right for CRMSolution Moving from make do to can doMeeting SUBWAYs expectation s meant IPC needed topnotchmanagement of key issuesCard programs A newly implemented Gift card program and management of an existing loyalty card program brought high customer demand for IPC to handle cardissues and placed a serious burden on them to respondefficiently.Customer service Efforts to address issues were beingduplicated and the process was managed manually. Therewas no real control of customer service, so issues werefalling through the cracks.Centralization IPC needed a system to centralize customerissues and eliminate redundancies. IPC had no way to knowor track if multiple resources were working independently to resolve the same customer issue.With a holiday season quickly approaching, IPC expectedhigher volume demands, which meant they more supportresources. They decided the timing was right for CRM